About UsNews

Initiative Supporting Independents Comes to Nottingham

Lincoln-based company Live Like Loyalty is proud to announce the expansion of their initiative that solely supports independent businesses in the area into our county. With the current economic climate being challenging for small businesses, Live Like Loyalty’s mission is to incentivise the local workforce to shop locally and do their part to help these vital members of the community thrive here in Nottingham.

Live Like Loyalty is a company that specialises in providing employee benefits and perks to companies of all sizes. They offer a wide range of offers, including discounts on gym memberships, shopping, going out, family days out and everyday spends, all with local independent companies. This can be a great way to show employees that they are valued and appreciated, which can also help to improve morale and productivity and give employers a competitive edge when recruiting new talent.


The company’s founder, Vicky Denby says “as a previous independent business owner myself, I know only too well the challenges faced by businesses. Independents really are the lifeblood of our community, they bring character and diversity to our counties, and we want to do everything we can to support them! By offering exclusive deals via our platform to the local workforce, we hope to drive foot traffic to these businesses and give them a much-needed boost.”

The award winning initiative will launch with a selection of independent businesses in the city, including offers from Everyday People, Beauty Temple, The Pudding Pantry, Sanita’s Flowers and Axed amongst many more. Live Like Loyalty will work closely with these independents to offer discounts and deals that complement their business and increase exposure to new customers. The company plans to invite more businesses to the program in the coming months to benefit from their additional promotion and marketing which is completely free to independents.

Sanita, Sanita’s Flowers Sherwood with Vicky Denby, Live Like Loyalty

Local independents, The Great Northern Group has partnered with Live Like Loyalty to promote a selection of its venues. Ash Dilks, from GNG says “using local, independent shops, bars and cafes is proven to benefit the local community and prosperity of the region. We’ve signed up a selection of the venues within The Great Northern Group including The Refinery on Melton Road who are offering 20% off food midweek for exclusively for users of the Live Like Loyalty app. We’re also onboarding some of our other venues including The William Gunn, Southbank City, The Trent Navigation Inn and The Old Flower Shop.”

“We’re excited to be expanding this initiative to Nottingham and to be working with some of Nottingham’s most talented and innovative independent business owners,” says Vicky. “We believe that by supporting local businesses, we can help to create a more vibrant and sustainable community for everyone.”

Live Like Loyalty is committed to supporting independent businesses in Nottingham and plans to expand the program to other cities in the future. They believe that by working together, they can make a real difference in the community and help to ensure that independent businesses continue to thrive.

If you are an independent business owner in Nottingham, interested in partnering with Live Like Loyalty, please contact Vicky at hello@livelikeloyalty.com